Nightclub & Bar Media Group And Jon Taffer Uncork The Ultimate Party... "on The Rocks Las Vegas"

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Newton, MA(March 8, 2012) - Imagine the ultimate Vegas party, spread across the best venues over three action-packed days. Now stop imagining - because it's coming this year: the first annual On the Rocks Las Vegas (www.OnTheRocksLasVegas.com), taking place November 9-11, 2012. Eight months after its well-established Nightclub & Bar Convention and Trade Show in Las Vegas, Nightclub & Bar Media Group will launch the first of its kind entertainment and beverage festival in Las Vegas - a multi-day signature event for the world's capital of nightlife entertainment. The show will be produced by Jon Taffer, the star and co-executive producer of Spike TV's Bar Rescue and president of Nightclub & Bar Media Group. Engaging the Las Vegas community of more than 20 nightclub, bar, lounge and entertainment destinations, On the Rocks Las Vegas will offer a comprehensive schedule of parties, performances, contests, celebrity-integrated events and more! True to the indulgent image of Las Vegas, the festival will feature a number of headliner events, as well as a breadth of exciting programmed activities. They include: - Signature Parties - Party like a rock star along the Vegas strip with live concerts and entertainment from the hottest entertainers, bands, DJs and comics. - Competitions and Tastings - Exciting and energetic competitions featuring celebrity and industry judges and experiential education featuring well-known brands: from wines and beers to vodkas and tequilas. - Lifestyle and Learning Programs - Fun interactive events with renowned authors, experts & celebrities and exclusive behind-the-scenes tours of some of the premiere bars, nightclubs and restaurants in Las Vegas. - Happy Hours - Las Vegas' biggest Happy Hour party will featuring exclusive entertainment, celebrities, music and more. - Vegas Shows - Las Vegas is known worldwide for its amazing entertainment. On The Rocks Las Vegas will feature exclusive performances from some of the hottest shows on the Strip. "People come to Las Vegas to have fun, memorable, unique experiences. 'On the Rocks Las Vegas' is like a VIP pass for the very best events, experiences, nightlife and entertaining lifestyle forums Vegas can offer in one massive three-day party," explains Jon Taffer, producer of On the Rocks Las Vegas and president of Nightclub & Bar Media Group. "Las Vegas is a city like none other - but there has never been an event like this, whether in Vegas or anywhere else." About the Nightclub & Bar Media Group The Nightclub & Bar Media Group provides information and resources for owners and managers of bars, nightclubs, independent and chain restaurants, hotels, resorts, and casinos. The Nightclub & Bar Convention and Trade Show is the country's pre-eminent beverage, bar and nightclub event which attracts more than 31,000 industry professionals. The Group's leading content found on nightclub.com includes coverage relating to beverage training, staff and management issues, operations, responsible service, equipment and cutting-edge promotion and marketing practices, as well as in-depth analysis of on-premise drink, product and consumer trends. The group's e-newsletters are targeted to specific segments within the on-premise market and include NCB Promo Power, NCB Nightclub Confidential, NCB Mix, NCB Bar IQ and VIBE. About Questex Media Group LLC On the Rocks Las Vegas and the Nightclub & Bar Media Group are properties of Questex Media Group, a global media organization serving multiple industries including hotel and hospitality, travel, technology, beauty, spa, among numerous other specialty industries with its well-established, market-leading publications, events, interactive media, research, and other marketing and media related services. CONTACT Ron Hofmann / Steven Wilson BWR Public Relations 310-550-7776 rhofmann@bwr-la.com / swilson@bwr-la.com ### StarChefs Newsroom: news